Case Studies Archive – Egg Strategy

Health

Identifying Opportunities for Brand Positioning

CPG

Defining the Snack Bar Category, Building a Foundation for Growth

CPG

Uncovering New Ways to Assess Meal Opportunities

Lifestyle

Illuminating the Gen Z High School Experience in Gaming

Lifestyle

Illuminating the Intersection of Health & Wellness + Beauty

Lifestyle

Informing Go-to-Market Base Makeup Strategy

Lifestyle

Reimagining Client Needs for Financial Services

CPG

Unpacking the World of Snack Packs

Lifestyle

Evaluating Campaign Performance and Future Opportunity Areas

CPG

Illumination of a Muse Target

Lifestyle

Beyond the Resume: Positioning for Disruption

Lifestyle

Informing the Launch of Music and Predictive Health Offerings

Lifestyle

Building a Credit Card that Helps Customers Turn Payments Into Progress

Lifestyle

Understanding Premium Beauty Consumers to Push Innovation

CPG

Product Optimization & Brand Positioning

Lifestyle

Driving Impact by Designing for Behavior Change

CPG

Uncovering the path from every day to luxury for Italian wine

Lifestyle

Creating a new brand and harnessing the power of new-to-world technology

Health

Innovating with Behavioral Economics Principles to Support Adult Immunization

Health

Building for Engagement in the Dementia Care Space

Lifestyle

Pinpointing White Space for Luxury Spirits in the Broader World of Luxury

Lifestyle

Visual ID and Brand Refresh

CPG

Revitalizing Brand Identity and Innovation Pillars through Consumer Illumination

CPG

Reinvigorating the Juice Category Through Innovation

CPG

Charting a Path to Growth

Lifestyle

Designing for Kids

CPG

Transforming the Customer Experience (CX)

CPG

Finding the Magic in a Saturated Category

CPG

Developing a business plan for innovation and viability

CPG

Applying Behavioral Economics to Unlock the Plant-Based Meat Market

Kellogg Morningstar

Lifestyle

Cultivating empathy to drive business in the crowded wine market by identifying what lies underneath brand love and purchase

Health

Changing the face of healthcare

The American Medical Association

CPG

Defining a consumer-forward commercialization strategy for the successful brand launch of this innovative food-tech disrupter

Brightseed

Lifestyle

Getting to content that connects deeply with Black viewers through insights that open up exciting new opportunities for engagement

Health

Innovating for new growth by stretching beyond immune defense

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