We see the humanity behind the data
Our qualitative practice brings a passion for uncovering deep truths, gaining rich understanding and leveraging insights to provide true paths forward for businesses of all shapes and sizes. We view every challenge through a bespoke lens to provide tailored solutions that address specific business objectives. Below are a few examples of how we do it.
…providing unparalleled access into consumers’ real lives
As pioneers in the mobile ethnography space, we’ve long believed in the power of digital methodologies. Our Egg Mobile and digital community platforms provide unprecedented access to consumers and their daily lives. We’re able to unlock a deep level of insight by seamlessly connecting with consumers and having them tell us their stories in their own voice, on their own time and turf.
…capturing consumer truths in moments that matter
We believe immersive engagements with consumers have the power to reveal compelling insight around who they really are, how they behave, and what they believe. These intimate moments of exploration can come to life in a number of ways – by spending time with consumers at their home, accompanying them on a shopping trip, or joining for a night out at a bar with friends. These real-life moments often reflect the deeper narrative.
…facilitating illuminating conversations with consumers across the world
Our commitment to creative rigor can be seen in how we evolve our offerings to reflect today’s digital world. We’re fluent in facilitating virtual one-on-one conversations and discussion groups with consumers around the world and are always finding ways to make these conversations more effective and more insightful.
five principles guiding our qualitative work
leading with empathy
Treating consumers with empathy while seeking a holistic understanding on a human level always yields the richest learnings.
applying a broader lens
Consumer behavior doesn’t exist in a vacuum. That’s why we’re always looking to understand the broader cultural forces that shape consumer perception and behavior.
converting insights into actions
An insight without understanding is just words on a page. We make sure every insight we uncover also comes with actionable ways forward for your brand.
pushing beyond the surface
The most compelling truths rarely lie on the surface. We dig deeper and push beyond the obvious to uncover the most meaningful answers possible.
We pride ourselves on not only finding rich insights but also weaving those insights into narratives that drive change, growth and progress.