/ Health
  • Integrated qual/quant approach with two distinct audiences - clinicians and clinical researchers.
  • Qual Methods: IDIs/Dyads
  • Quant Methods: A&U in Maxdiff
  • Full integrated report with detailed framework for how programs should be run for each of their audiences.

Building for Engagement in the Dementia Care Space

The Challenge

Already an established leader in the dementia care space, a non-profit association was seeking to establish strategies to engage researchers and clinicians by leveraging existing resources and creating new programs in its efforts to accelerate scientific advancement of research. 

Path Forward

The Egg team applied both qualitative and quantitative techniques to more deeply understand researcher and clinician experiences in the dementia care space and identified key pain points and areas of opportunity for the association in their efforts to provide the necessary resources.


Egg delivered distinct, strategic frameworks for each audience, encapsulating key learnings and actionable recommendations for activation, laying the foundation for the association to better serve both researchers and clinicians. We also identified key optimization areas for their current resources and structured additional offerings to bring to life in the future.