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Egg Strategy Promotes Matthew Singer to President and Opens Two New Offices

Steadfastly focused on best-in-class leadership and innovation, Egg continues its growth streak with a new President and new office space in Chicago and New York.

Boulder, CO – Egg Strategy Inc., a leading global strategy firm based in Boulder, Colorado, is entering its busiest part of the year under new leadership and new office space in both Chicago and New York City.

Matthew Singer promoted to President. Singer joined Egg in 2010 and quickly made a name for himself by facilitating progressive methods to help clients embrace an empathetic approach to building brands and pipelines and stretching best practices across verticals and clients. “Matthew is a gift to our business and the quintessential strategic leader for this next chapter of Egg’s growth. With his unique blend of visionary thinking and pragmatic execution, he’s already accelerating our momentum in the marketplace. He knows what makes our company and culture unique – and he’s committed to growing our business through the values that give us strength and purpose,” says Christopher Wilshire, Co-Founder and CEO of Egg.

Singer is eager to guide talent acquisition to bolster the Egg roster with thought leaders and industry veterans and to inspire project teams to re-imagine deliverables and help fuel growth and momentum. “In an environment where clients are increasingly stretched to do more with less, I look forward to working with leaders in the business to bring more focus to initiatives so that energy can be mobilized toward clear, compelling and actionable goals,” says Singer. In brief, his plan is to do everything he can to continue to elevate Egg’s best-in-class offerings in insight, brand strategy, and innovation.

New Office Spaces in Chicago and New York City. Along with the promotion of Singer to President, Egg is also excited to announce two new office spaces, which further underscore the company’s growth trajectory.

In Chicago, Egg recently opened its largest office to date. The space was designed and built to capitalize on and encourage the innovation and creativity that are keystones of Egg’s operations. From the swaths of light-filled, open areas that welcome collaborative brainstorming, to quieter pods for more solitary work, to an innovation incubator and research facility, the Chicago office is poised to become integral to Egg’s work worldwide. The Chicago office is on the 9th Floor of The National, an historic 1907 David Burnham-designed building, located in the heart of Chicago’s central Loop business district.

Since opening an outpost In New York City a little more than a year ago, Egg has doubled its number of employees there. A new office space, recently acquired in the heart of Union Square, is more conducive to Egg’s practices and culture and better accommodates the company’s rapid progress there. The new space will anchor further expansion both in New York City and throughout the entire northeastern area.

About Egg Strategy, Inc.

Egg Strategy, Inc. was founded in 2005 in Boulder, Colorado, and currently manages projects around the globe and across three client verticals: CPG, Health, and Lifestyle. With offices in Chicago, New York City, and Boulder, the company employs close to 80 employees and provides strategic consumer research, brand building, product and category innovation, and marketing consulting services to clients like MasterCard, Viacom, and National Geographic among others. Find Egg online at and on social media @eggstrategy.