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Egg Strategy Debuts Manifesto Video
A sophisticated montage of images, words, and music showcases how Egg helps the world’s most interesting brands shape experiences and enrich lives.
Jul 27, 2021
Denver, CO – Egg Strategy Inc., a leading global strategy firm with offices in Denver, Chicago, and New York, recently debuted a new video that highlights the story of the company’s governing beliefs entitled “Building Better”. In less than a minute, a sophisticated montage of images, words, and music showcases how Egg helps the world’s most interesting brands use insight, strategy, and innovation to shape experiences and enrich lives.
For almost two decades, Egg has helped clients across Healthcare, Consumer Products, and Lifestyle verticals connect with audiences in ways that transcend the usual consumer experience. In contrast to the norm, Egg helps brands reach people as human beings whose desires and needs – their “jobs to be done” – drive their purchases.
Christopher Wilshire, Co-Founder and CEO of Egg, said, “This film was born from a conviction we have at Egg. We support large companies who are innovating and selling goods to the world. The emphasis here is on selling “goods” versus needless clutter to make a buck. We believe that when you see customers as human beings and products as meaningful experiences, you build something that rises above most of what’s in the marketplace.”
About Egg Strategy, Inc.
Egg Strategy, Inc. was founded in 2005 in Boulder, Colorado, and currently manages projects around the globe and across three client verticals: CPG, Health, and Lifestyle. Now based in Denver, Egg also has growing offices Chicago and New York City. The company currently employs 75 people and provides strategic consumer research, brand building, product and category innovation, and marketing consulting services to clients like GlaxoSmithKline, , Samsung, and 3M among others. Find Egg online at https://www.eggstrategy.com and on social media @eggstrategy.