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Egg Strategy Promotes Dave Trifiletti to Chief Operating Officer

Steadfastly focused on best-in-class leadership and innovation, Egg promotes industry and U.S. Army veteran, Dave Trifiletti, to Chief Operating Officer

Denver, COEgg Strategy Inc., a leading global strategy firm based in Denver, Colorado, has promoted longtime industry veteran and former United States Army Captain, Dave Trifiletti, to Chief Operating Officer (COO). This promotion underscores Egg’s commitment to assembling and retaining the best leadership team in the business.

As an agency that regularly works with Fortune 100/500 companies on large, longitudinal commissions, security and staffing are of paramount operational importance to Egg. In his new role as COO, Mr. Trifiletti will be responsible for leading all back-end operations across Egg’s three offices to support all security and staffing needs. As the company continues to lead the industry in best-in-class digital methodologies, he will work closely with key clients to reinforce both front-of-house staffing and back-of-house operational relationships to maintain Egg’s best-practice security measures. “I am committed to fostering an environment of high performance and improvement that values learning, career growth and a commitment to quality,” Mr. Trifiletti says.

Mr. Trifiletti is already recognized for architecting best-in-class project management and operational teams that integrate with Egg consultants to provide an unparalleled customer experience that stretches well beyond strategic recommendations and deliverables.  And he has conceived and is currently overseeing Egg’s deployment of an enterprise system to streamline financial processes, as well as enhance the ability of Egg’s executive team to lead the organization’s next chapter of growth in a robust, data-driven way.  Moving forward, he will continue to coordinate with Human Resources to ensure that Egg’s unparalleled company culture is supported, while simultaneously managing overhead costs. Egg is an agency that proudly embraces an environment focused on best-in-class benefits, professional betterment, and personal balance. As COO, Mr. Trifiletti will help nurture this culture as it has been the bedrock of Egg’s ability to attract and hold on to the brightest team in the business.

Over two decades ago, Mr. Trifiletti left the U.S Army and began a career in the marketing industry. Over the years, he has worked with brands like Crocs and Morgan Stanley and has acted in agency, consultancy, and corporate capacities. For the past six years, Mr. Trifiletti acted as Egg’s General Manager (GM) and in that role implemented several new processes that integrated operations and strengthened company performance across key metrics. “Dave’s acute knowledge of our business and commitment to increasing efficiencies and effectiveness has made him an incredibly effective leader; we’re eager to see where his leadership takes us next,” says Egg Founder and CEO Christopher Wilshire.

When he’s not at Egg, you can find Mr. Trifiletti exercising Egg’s commitment to personal balance and enjoying the beautifully vast Colorado outdoors with his family and serving as a Board Member for the American Freedom Foundation, and Charter Member of Until There Are Nine™.

About Egg Strategy, Inc.

Egg Strategy, Inc. was founded in 2005 in Boulder, Colorado, and currently manages projects around the globe and across three client verticals: CPG, Health, and Lifestyle. Now based in Denver, Egg also has growing offices Chicago and New York City. The company currently employs 75 people and provides strategic consumer research, brand building, product and category innovation, and marketing consulting services to clients like GlaxoSmithKline, , Samsung, and 3M among others. Find Egg online at and on social media @eggstrategy.