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Conversation, Context, and the Art of Culturing Culture

Egg Strategy fosters curiosity and conversation in specially curated events designed to expand people’s minds and encourage new perspectives.

Boulder, CO – Egg Strategy Inc., a leading global strategy firm based in Boulder, Colorado, has quietly been growing new perspectives and expanding minds over cocktails and conversation in its offices. This group of strategy gurus behind recent findings with Fender about the increasing number of women playing guitar and the importance of security to most renters uses its open and inviting collaboration spaces as de facto labs that spark new ways of seeing the world that eventually inform its own work.

The most recent Culture Lab was held at Egg’s Boulder office and featured Meghan Roesch, a Felony Prosecutor for Boulder County. One might wonder what a felony prosecutor and brand strategists can learn from one another, but that question is precisely the point. As Christopher Wilshire, CEO of Egg says, “Our work requires us to see the world through other people’s eyes. We also need to understand the cultural forces and conditions that shape people’s views of the world. To that end, Egg’s Culture Lab is all about inspiring our team and our acquaintances with new perspectives and new ways of understanding how and why people act and think the way they do.”

Over drinks, snacks, and the course of about ninety minutes, Roesch brought to life the importance of crafting bullet-proof stories and the pursuit of truth in making a case, even when the truth seems elusive.  As with previous Culture Lab events, the line between a traditional speaker-audience interaction quickly blurred and the evening turned into an intimate conversation between 30 or so fully-engaged people. “What starts as a conversation about one thing in particular expands into a broader conversation about common ideas and approaches that can be applied across industries, and that’s the whole idea!” says Matthew Singer, President of Egg.

In this age of hard and fast digital communication, Egg is helping clients rediscover what it’s always known – context is everything!  These limited-capacity events are becoming hot tickets because they’re centered around taking the time to engage in real conversation to explore culture and context through deeper dialogue.  “These exchanges show the value of perspective and how it can fuel new ways of viewing the world, which for anyone tasked with hatching new and breakthrough ideas is creative superfood!” proclaims Singer.  The next event will be held at Egg’s New York office and whether it features the Saks Fifth Avenue Art Director or a bombastic hypebeast, you can bet it will inspire.

About Egg Strategy, Inc.

Egg Strategy, Inc. was founded in 2005 in Boulder, Colorado, and currently manages projects around the globe and across three client verticals: CPG, Health, and Lifestyle. With offices in Chicago, New York City, and Boulder, the company employs close to 80 employees and provides strategic consumer research, brand building, product and category innovation, and marketing consulting services to clients like MasterCard, Viacom, and National Geographic among others. Find Egg online at and on social media @eggstrategy.