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Unpacking a Generation: Gen Z Holds Two Truths at Once

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Building Better– An Introduction to the Jobs to Be Done Framework

JTBD is a framework developed by the legendary Harvard Economist Clayton Christensen. Often thought of as a tool for innovation, in this series of articles we’re calling “Building Better” we’ll explore all of the ways that a Jobs framework can help your brand find its true path forward.
View the Whitepaper PDF