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Egg Strategy’s POV Series: Leadership Brands
Making Segmentation Actionable by Defining Your Muse
By the team at Egg Strategy
The fundamental value of segmentation is its ability to identify target-worthy consumers with the greatest business potential, and how these audiences are different from each other in attitudes, beliefs and behaviors. By being more targeted, you’ll maximize ROI through the acquisition and retention of the consumers that matter most. This promise is the draw that keeps companies interested in pursuing the segmentation exercise.