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Could AI Help Write Better Research Briefs? Plus, 5 exciting AI tools to try
By Kate Ortbal, Associate Director
Open access to generative artificial intelligence (AI) marks an exciting and perhaps intimidating moment in the world of research, brand strategy, and innovation. As AI grows in popularity in the workplace, you may ask yourself, “How can I leverage AI in my workflow?” or maybe even specifically, “Could AI help me write a smarter research brief?”