Making Segmentation Actionable by Defining Your Muse
Could AI Help Write Better Research Briefs? Plus, 5 exciting AI tools to try
Egg Strategy’s POV Series: Leadership Brands
By the team at Egg Strategy
In down markets, patterns around consumption change for consumers. Plenty of folks will say you need to investigate these changes, determining which consumption behaviors point to a fundamental shift in the market and which are temporary. At Egg Strategy, we do plenty of this work, and it’s work worth doing.