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Marketing is an Inside Job: Lack of Diversity is Blocking the Industry’s Growth

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A Spotlight on the Fundamental Human Need for Identity

Based on Egg Strategy’s recent quantitative and qualitative studies, we are continuing to use the lens of Jobs To Be Done to unpack how our Fundamental Human Needs come to life in day-to-day behavior. Our next spotlight is on the Fundamental Human Need for “Identity” – which is a fitting focus for the new year as the entire world has turned the page on 2020 and most of us are eager to find and assert our place in the fresh start of new beginnings.

View the Whitepaper PDF