Recent Articles

Beauty Disrupted:
How Gen Z’s activism and drive for transparency is changing the beauty space

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Brands As Part of a Movement

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Tell Me What’s Next:
Why consumer-first shouldn’t be consumer-only in brand building

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A Spotlight on Jobs That Illuminate Our Fundamental Human Need for Understanding

As you may recall from our earlier post about our recent study, we are using the lens of Jobs To Be Done to unpack how our Fundamental Human Needs are coming to life. Our first spotlight is on the Fundamental Human Need of “Understanding” because, well, it’s November and we’re trying to make heads or tails of our lives right now. And there are a lot of pressing questions: Depending on your school system and local COVID positivity rates, will classes remain remote, hybrid or in-person? What will happen with our work and work-life balance as the pandemic stretches on and we forget about the office or continue to navigate a job search or front-line work? Will our communities come together after our election or remain politically divided? What’s the deal with Thanksgiving? From the simple to the complex we are seeking understanding now more than ever.

View the Whitepaper PDF

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