Recent Articles
Marketing is an Inside Job: Lack of Diversity is Blocking the Industry’s Growth
Oct 18, 2022
Read Article
Functional Mentorships Dilemma: The Industry Needs Marketing Specific Mentorship
Oct 18, 2022
Read Article
A Look at Fundamental Needs When We’re Questioning All the Fundamentals
By the team at Egg Strategy
The universal, shared reaction to the pandemic has driven a lot of research since March as companies try to get a read on all the ways the pandemic is affecting our day to day. To bring clarity amidst speculation, we used a data-driven approach to look at Fundamental Human Needs through the lens of Jobs To Be Done. This study illuminates what we (people, consumers, ourselves) have been doing lately to cope, evolve or even grow which is helping our clients better understand how businesses and categories can connect with consumers in relevant ways.