Boulder, CO – Between the latest headlines and lack of action in Washington D.C., one wouldn’t be mistaken for feeling like there may never be any forward progress on health care. However, an increasingly impressive group of people and organizations in Colorado are working to change that by joining together at a first-of-its-kind industry integrator, Catalyst Health-Tech Innovation (HTI).

Egg Strategy is the most recent company to bring its unique perspective and ingenuity to this impressive group. Egg is a Boulder-based global strategy company that helps the world’s largest health and wellness organizations uncover insights, launch products, and build strategies to unlock growth and close the gap between patients and providers. Egg joins others such as Kaiser Permanente, the American Diabetes Association, and the University of Colorado Anschutz Medical Campus with a presence at Catalyst HTI.

Kristin Apple, Egg’s Managing Director of Health, says that the move to join Catalyst HTI came about because “Egg is passionate about Catalyst HTI’s mission to reimagine health and revolutionize healthcare. Egg wants not only to be a part of this conversation, but also to play a major role in this important and critical moment in history and the future of health.”

The Catalyst HTI hub sits on a full city block in Denver’s burgeoning RiNo neighborhood and is set to open in May, 2018. Mike Biselli, the healthcare entrepreneur who envisioned and brought Catalyst HTI to fruition, plans to bring together a full spectrum of stakeholders in the healthcare innovation space – from large Fortune 500 organizations to the smallest of startups – in order to build a collaborative community that accelerates the innovation and reimagining that is so needed within the healthcare industry.

“We are thrilled to welcome Egg Strategy into the Catalyst HTI family. Egg’s track record of helping healthcare companies unlock growth and close the gap between patients and providers makes them an ideal member. The stronger and more diverse our community of innovators grows, the closer it brings us to being able to provide a healthcare system that works for this country. It is my long-held belief that it’s going to take all of us working together to do that and Catalyst HTI hopes to provide a space to do that,” says Biselli.

In addition to Boulder, Egg has offices in Chicago, New York City, and Vancouver. The Health team at Egg plans to use the Denver space as collaborative office space and to be a part of the ongoing and ever-changing conversation about the reimagining of healthcare.

About Egg Strategy, Inc.

Egg Strategy, Inc. was founded in 2005 in Boulder, Colorado, and currently manages projects around the globe and across three client verticals: CPG, Health, and Lifestyle. With offices in Chicago, New York City, and Boulder, the company employs close to 70 employees and provides strategic consumer research, brand building, product and category innovation, and marketing consulting services to clients like MasterCard, Viacom, and National Geographic among others. You can find Egg online at http://www.eggstrategy.com and on social media @eggstrategy.

About Catalyst HTI

Catalyst HTI is a first-of-its-kind industry integrator. It is a real estate development that will bring together relevant stakeholders from across the health, wellness, and healthcare industries to accelerate the industry’s reimagining. From established organizations to startups, from business accelerators to advocacy organizations, and from medical schools like CU Anschutz to global leaders in the industry, everyone in Catalyst HTI will work side-by-side to create, disrupt, define, and bring to market cutting edge innovations that will fundamentally transform healthcare for the better. You can find Catalyst HTI online at http://www.catalysthealthtech.com.