/ Lifestyle
Illuminating the Intersection of Health & Wellness + Beauty
The Challenge
An iconic beauty brand came to Egg with the hopes of identifying new white space opportunities that would evolve the paradigm of the anti-aging beauty category and identify priorities for investment and innovation for the next ten years and beyond.
Path Forward
We immersed ourselves in the category and brand context through a large bank of historical documents, previous work-streams and our trends dive. By conducting stakeholder, futurist, and beauty expert interviews, we illuminated potential opportunity spaces to explore. Through our Lighthouse Ambition workshop, we aligned on the brand’s long-term vision to evolve from being thought of as just anti-aging and best position our client as a true innovator in health & wellness.
Impact
Egg provided an in-depth trends report and a comprehensive Lighthouse Ambition detailing the path to transformative innovation, mapping our idea concepts along their path to take the brand and their tribe to new heights over the next decade.