/ CPG
Defining a Brand and Creating a Future-Forward Pipeline
The Challenge
We had an ambitious goal: help a large CPG manufacturer’s sub-brand deliver salty snacks in the better-for-you category.
Path Forward
Taking the lead, we redefined their brand role through a multi-phase primary research approach, effectively differentiating the brand from its portfolio siblings and the category then directing its future-forward innovation.
Impact
With their benefit spaces, brand foundations, and target refreshed via both qualitative & quantitative consumer insight, we pushed even further to fill a pipeline that brings the brand restage to life.