Diesel's latest viral campaign is sure to get a lot of attention and probably sharing too. Not because it is good content, but simply because it is porn with a dose of humor. The viral has been made to celebrate Diesel's "Dirty 30" year anniversary (30 = XXX). Diesel's always been known for rather peculiar advertising (remember the "Global Warming Ready" print campaign) - that's designed to poke fun at serious issues in an ironic way. While I haven't always liked them, Diesel campaigns have always stopped me, which is a good thing in the typically crap world of meaningless fashion ads. Plus, the last pair of jeans I bought was Diesel (cue hipsters rejecting the brand en masse).
The SFW XXX viral for Diesel was produced by Viral Factory who were the smart people behind the great Cloverfield film promos last summer. A Viral Factory spokesman said: "Our brief was to remind consumers that Diesel is a brand not to be taken for granted, and that they should continue to expect the unexpected." Is this good content or porn dressed up as somehow brand relevant?
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