THE DOZENfrom Egg Strategy Beauty of a Second Films

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Just a Second

How long do new brands have to create an impact?  I'm not talking about how long a company will give a new brand in market. I am talking about how much of a consumer's time can a new brand expect to attract? Let's not forget that simply getting a new product into a store is an achievement in itself and even if you're only able to command a consumer's attention for a second, there's a lot that can be said in that fragment of time.  These beautiful 1 second films, courtesy of a competition run by Mont Blanc watches prove it in spades.

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The Dozen is an eclectic take on innovation, branding, media, strategy and research, brought to you by the creative minds at Egg Strategy.

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