I'm a huge fan of Marc Newson's work with Ikepod. The Hemipod watch is on my lifetime wishlist. Occasionally I'll visit the website just to drool a bit. This time I was totally captivated by the intro video that features a beautiful film about their hourglasses. I love so much about this... the film itself, the celebration of craftsmanship, the fact that they make such a simple ode to time itself. As another hero of mine (Dieter Rams) once said: "Great design is as little design as possible." I'm sure this is exactly what he meant.
The Dozen is an eclectic take on innovation, branding, media, strategy and research, brought to you by the creative minds at Egg Strategy.
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