THE DOZENfrom Egg Strategy RIP Second Life

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Wired magazine has called time of death on Second Life. As many have been crowing for months, while Second Life has been a media darling and achieved a lot of first looks, it's simply not a place where the masses return. Islands are empty. Is this the end of virtual worlds? No way. Virtual worlds are here to stay, even if Second Life isn't the eventual winner in the race. We will almost certainly incorporate virtual worlds into our lives in the future, for entertainment and for utility. We will work and meet in virtual worlds (the next generation conference call), prototype products, network, and create new, unique experiences. Just as the dot-com bust didn't hearken the end of the internet, virutality won't die, even if Second Life does. We've all got big virtual futures ahead of us. Believe it!

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The Dozen is an eclectic take on innovation, branding, media, strategy and research, brought to you by the creative minds at Egg Strategy.

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