THE DOZENfrom Egg Strategy Question of the Day

Here's a shout out to my agency friends. What does the advertising world look like when all ads are opt-in? When we've moved to WiLife and the dumb boxes (aka televisions and the like) no longer rule the roost. We're moving -- quickly -- to an age when we can stream any form of media anywhere we want. WiLife will enable "interactive" media to overtake traditional broadcast enabling behavior-based modeling (results) to win the day. What happens when consumers are given the keys to the kingdom and advertising needs to attract an audience? When we move to a world where ads must earn attention via entertainment value, context (fits my life) or temporal requirements (I'm in the market now), or entirely new models of conveying the message. How are you innovating your future to fit with rapidly changing technology?

Or do you see a different story unfolding? Please comment below and share with me the scenarios you see.