How long do new brands have to create an impact? I'm not talking about how long a company will give a new brand in market. I am talking about how much of a consumer's time can a new brand expect to attract? Let's not forget that simply getting a new product into a store is an achievement in itself and even if you're only able to command a consumer's attention for a second, there's a lot that can be said in that fragment of time. These beautiful 1 second films, courtesy of a competition run by Mont Blanc watches prove it in spades.
The Dozen is an eclectic take on innovation, branding, media, strategy and research, brought to you by the creative minds at Egg Strategy.
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Those films are awesome. If you asked me which ones "got" me... I'd say any of them where the man, woman, child, or animal seemed to look me in the eyes. Kind of obvious, I know, but speaks to power of connection. If you've only got one second, get personal... quick.
Yeah...I'm totally with you on that. The wolf/dog blink and the girl in the forest were my two favorites. Some others that were nature related worked for me too... as I imagined myself in those situations. Again, though its something to do with humanity and connection. To me this all humanizes Mont Blanc, which to me, has always been a bit elite/stuffy.
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