Something a little fun for New Years. Andrew Hargadon's fantastic book How Breakthroughs Happen theorizes that there are really no new ideas. Innovation is all about recombination - novel combinations that offer something new, better or different. The key to innovation is tapping into networks of different thinkers to find the recombinations that offer the right, desired benefits for the time.
In that spirit, enjoy this video. Some musical recombinations for the new year.
Wishing you all the best in 2007.
The Dozen is an eclectic take on innovation, branding, media, strategy and research, brought to you by the creative minds at Egg Strategy.
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