As President of Egg Strategy Chicago (and partner in the company), Tom leads our client and staff efforts from our downtown perch and is also a key management team member. Tom joined Egg in 2006 to start our Chicago operation and has quickly built a strong client list and a talented staff to make it a success.

Credited by clients for bringing an infectious creative spirit to his engagements, Tom is driven to help brands find their greatest upside potential. He is a consistent innovator of qualitative research methodologies, and has the artistic eye to make quant data spring to life. His strategic acumen and innovation skills has been central to Egg’s significant efforts to spur growth across the wide portfolio of Coors Brewing and MillerCoors beer brands. Additionally, Tom has driven significant new product and marketing initiatives for Kellogg’s and home goods leader Calphalon during his time at Egg.

Before joining Egg, Tom was VP Planning Director at Foote Cone & Belding Chicago, helping guide KFC to their greatest sales year ever in 2005. His “Tivo-busting” idea for the 99c Snacker sandwich ranked second in the Wall Street Journal’s “Biggest Ideas of 2006” list. Tom’s previous advertising strategy background includes stints with Leo Burnett, where his clients included Old Navy, Banana Republic, and Morgan Stanley; and J. Walter Thompson, working on Ford.

Tom is both a fervent fan and participant in the Chicago soccer scene, playing in adult leagues and refereeing in the leagues of his two children, and hosting quintessentially Chicago tailgaters at Chicago Fire games for his family and friends.