Ted Roumanis joined Egg Strategy’s Chicago office as a Strategist in 2009 to bolster our primary research staff as well as support innovation projects. His curiosity of consumers, culture and brands, and his desire to find new and innovative ways to connect them all is a perfect fit with Egg’s core services for our clients.

Ted’s experience prior to Egg includes seven years as an account strategist at two Chicago advertising agencies, helping develop marketing and communication strategies for clients including Quaker, Kenmore, Craftsman, Die Hard, and Gatorade. While at Y&R Chicago, Ted helped build a digital offering for the agency, reposition the Craftsman and Kenmore brands, and manage brand integration across all media during campaign development.

At Element 79 he helped lead and revamp an entire Teen platform for Gatorade and their High School Player of the Year program.

A native of Michigan, Ted now calls Chicago home. He received a BA in Advertising from Michigan State University in 2002 and still roots for his Spartans! He’s fluent in Greek and his love of food, travel, history and language keeps him thirsty for continuously learning new things from all walks of life.