Sarah Bracken joined Egg Strategy in 2006, and splits her time as a Strategist and qualitative specialist between our Boulder and Chicago offices. As one of our accomplished moderators, Sarah has led projects with a diverse array of objectives, from evaluating communication and packaging elements to drawing out the purchasing shifts related to burgeoning consumer trends. She has also traveled extensively for Egg’s international projects including fieldwork in Europe, Asia and the Middle East. Her client list while at Egg includes Toyota, Ball Corporation, Milk Processing Board, MGM Mirage Resorts, Shire Pharmaceutical, and MillerCoors Brewing.

Sarah earned both undergraduate and MBA degrees from Vanderbilt University, and spent the early years of her career with world-class PR firms like Fleishman-Hillard. In this role, she helped set the strategic and PR direction for Nortel Networks, Saks Fifth Avenue and the Whitney Museum of American Art.

As befits her Boulder upbringing, Sarah excels in a range of athletic pursuits including golf, tennis, and skiing.