Sandi Medeiros works in Egg Strategy’s Chicago office as a Strategist. She has a strong interest in the relationship between consumers and brands, and is especially interested in turning consumer insights into tangible strategies for our clients. Prior to joining Egg, Sandi spent almost two years with The Boston Consulting Group, where she helped a variety of small to Fortune-500 clients develop strategies for brand growth and innovation. Her fondest memories include turning women’s sworn hatred of jeans that gap at the waist into unique new fashion ideas, helping test drive consumer perceptions of new shelf-stable meats and cheeses, (while figuring out how to diplomatically escape the taste test), and pushing a hair care products company to understand why their slippery shampoo bottle could cause someone to leave the brand forever (fear of broken toes).

A native of Canada, Sandi now calls The Windy City her home, despite the fact that she still isn’t sure if the Bears play baseball or football, and has (thankfully) never tasted a Chicago hot dog. Luckily she loves pizza, Oprah and the horizon. Sandi received an MBA from Kellogg School of Management in 2006, with major in Management & Strategy, and International Business. She is fluent in Portuguese and French, and conversational in Spanish and Pig Latin.