As Executive Director at Egg Strategy, Pari is an experienced branding and marketing professional with almost 20 years of hands-on expertise in integrating both traditional communications and the ever-evolving digital and new media landscape.

Pari’s expertise spans new product and category innovations and renovations, and creating compelling digital and social media strategy for clients in categories including pharmaceuticals, health and beauty, consumer packaged goods, luxury goods, and financial services.

Prior to Egg, Pari was SVP, Client Strategy for Nurun, a global interactive agency and also General Manager of their New York office. Past roles include VP at MarchFirst and VP, Client Principal at IconNicholson Interactive in New York, where she founded Icon’s Life Sciences practice. Pari started her career at J. Walter Thompson (JWT) as a copywriter and moved on to Account Director and Partner positions at JWT and Margeotes Fertitta + Partners.

Pari is also a certified wine expert with advanced degrees from the WSET London, and the Court of Master Sommeliers, NY. Pari’s passions include learning Mandarin, traveling with her husband, and stocking their ever-depleting wine racks in Denver and New York City.