Eric joined Egg Strategy from DraftFCB in NYC after having spent years working in the universe of packaged foods, social marketing and telecom. If you can connect the dots with a funny punch-line here… please submit. As a VP of Strategic Planning he was in charge of all Kraft’s coffee and tea brands (Starbucks, Seattle’s Best Coffee, General Foods International, Tazo, Gevalia) as well as guiding the re-launch of Kraft’s natural/organic brand Back to Nature. His time working as a planner on both International Rescue Committee (where he giddily presented to Tom Brokaw) and ONDCP (the US Government’s Office of National Drug Control Policy) gave him sobering yet rewarding windows into two important issues of today- global unrest and teen unrest.

Before joining FCB, Bruno worked for 12 years at several well-known advertising agencies including Ogilvy (NYC), Wieden + Kennedy (NYC), M&C Saatchi (NYC), and The Richards Group (Dallas). Unearthing consumer, market, and business trends for clients such as Nike, ESPN, Kraft, British Airways, AT&T Wireless, Home Depot, and the Jamaica Tourism Board has given Eric an incredibly broad range of communication’s strategy and consumer research experience. He holds a M.S. in integrated marketing communications from Northwestern University, is an instructor Columbia University’s MS Program in Strategic Communications and also teaches at Miami Ad School.

He’s in hot pursuit of his goal of qualifying for the Boston Marathon but figures it won’t happen until his two young children learn to sleep regularly through the night and stop using his running watch as a teething ring.