As a founding partner of Egg Strategy, Christopher is responsible for shaping the brand strategy and innovation plans for some of the world's largest companies. He also leads many of the international projects at Egg Strategy (which is why he recently enjoyed an emergency root canal in Tokyo).

Recent projects include

• development of a globally informed and validated brand architecture plan for a leading beverage company,
• testing an advertising campaign in 10 countries and then leading both the client and their agency through strategic evolution of the work,
• leading a major innovation initiative for a packaged goods company, helping them evolve their product offering and find new consumer segments for growth.

When not working, traveling or playing office DJ at Egg, Christopher is usually doting on the three women in his life: wife Jen, and daughters Lily (6) and Sophie (4).