As one of the Founding Partners at Egg Strategy I have the privilege of overseeing our Consumer Insights work. For me, the joy in this work comes from enlightening our client partners with deeply human portraits of their brand users as well as tapping the “humanity” that exists within their business to create new products and services.
Currently I’m helping create a new beverage for one of the world’s largest brands, shaping the advertising of another global business, and diving into fieldwork to understand an important new consumer group for a mid-size “challenger” business in the US.
Previous to Egg, I used to lead the New York office of our predecessor company and was once the Planning Director of an advertising agency. I went to Pepperdine University where I learned little a bit about communication and lot about surfing.
When not at Egg, you can usually find me playing DJ for my two little girls, spinning the latest Justin Bieber remix.