I started the Chicago office of Egg Strategy in 2006 and I’ve hand-picked the sharpest people I can find to join me. As an utter optimist, I am driven to help brands find their greatest upside potential, and many clients give me credit for my infectious creative spirit. I have a proven reputation for being able to uniquely translate consumer desires into actionable brand ideas. My client engagements often span from the creation of front-end innovation process through to brand creation, concept development, brand strategy and communication strategy. In recent years, I’ve been dedicated to bringing the best new food and beverage ideas to market, leading major projects for my favorite beer company, as well as for forward-thinking packaged good and restaurant brands. I’ve also been able to build momentum for the fastest-growing home improvement brand, America’s leading credit card issuer and several digital communication clients. Though officially relegated to the older league now, I still pull my hair back into a ponytail to play striker on the suburban soccer team, and I relish my coaching post in the kid’s league. My teams might not be the biggest or fastest, but they’ve certainly got the smartest plan to win.
