As the leader of our Chicago office, I’ve worked to build a diverse team of strategic thinkers and to craft our unique approaches for gaining insight into today’s dynamic consumer lifestyles.
As an utter optimist, I am driven to help brands find their greatest upside potential. I am consistently working to help brands translate consumer desires into actionable brand ideas and the results of our work are on display every day in mass media, on store shelves, online, on people’s mobile devices and on tap at your local bar.
In recent years, I have led our Over The Shoulder team, which has become regarded as the global leaders in translating Smartphone Ethnography insights into innovation strategies and brand strategies. Our work has been recognized by IBM, Deloitte, Association of National Advertisers and by the Grocery Manufacturers Association.
Before joining Egg Strategy, I was an agency planner at Leo Burnett, and the youngest VP on staff. While at Foote Cone & Belding, our work for KFC/Taco Bell was recognized as the “Best of the Year” by the Wall Street Journal.
Away from work, we are just about to move into a new home that my wife and I designed. It’s been a slow process but it’s amazing to see the plan come together!