I started Egg Strategy's Chicago office in 2006 and hand-picked the sharpest people I could find to join the team. As an utter optimist, I am driven to help brands find their greatest upside potential, and many clients give me credit for my infectious creative spirit. I have a proven reputation for uniquely translating consumer desires into actionable brand ideas. My client engagements often span from the creation of front-end innovation process through to brand creation, concept development, brand strategy and communication strategy.
In recent years, I’ve been dedicated to bringing the best new food and beverage ideas to market, leading major projects for the world’s most famous brands. I’ve also spent the past three years co-creating and developing the Over The Shoulder Company, and our Smartphone Research tools have gained acclaim from our forward-thinking clients across many industries.
On the weekends, I’m working with my wife to design a new suburban home, attempting to balance classic American design with a mix of modern and reclaimed materials. We should be done in about…five years.