As an Associate Strategist at Egg, I help clients realize the potential of their ideas and the promise of their brand with consumer research, strategy and design thinking.
Recently, I’ve been immersed in pets and dessert. Currently, I’m working to uncover the future of scratch and convenience baking through ideation and product innovation, and coordinating fieldwork to understand the values and motivations of pet parents.
My point of view—in the sweet spot between thinking and making—emerges from a background in marketing communications and architecture, and a passion for creative problem solving and design thinking. My evolution has been informed by an art studio degree from Wellesley College and a master’s degree in architecture from UC-Berkeley, while my professional experience includes time as an IDEO intern, as a marketing communications consultant in Portland, OR., and as an outreach coordinator for a nonprofit outdoor program here in Boulder.
When not papering my desk at Egg with post-it notes, I can most likely be found pedaling the hills around Boulder on my road bike, scouring “Vanity Fair” for cultural insights, or eating pie.
