As a Senior Strategist at Egg, I love helping clients realize the potential of their ideas and the promise of their brand with consumer research, strategy and design thinking.
Currently, I’m immersed in the worlds of cosmetics and casual clothing basics – mining the inherent tensions between confidence, fashion and comfort for women today. Previous projects have included consumer profiling for a global optics & sportswear brand, and understanding the emotional journey of people experiencing blood clots.
My point of view—in the sweet spot between thinking and making—comes from a background in marketing communications, design thinking and architecture. A proud native of upstate New York, I hold an art studio degree from Wellesley College and a master’s degree in architecture from UC-Berkeley, with professional experience as an IDEO intern, a communications consultant for socially-responsible businesses in Portland, OR., and an outreach coordinator for a nonprofit outdoor program. When not papering my desk with post-it notes, I can most likely be found pedaling the hills around Boulder on my road bike, scouring “Vanity Fair” for cultural insights, or eating pie.