As a Senior Director, I’m able to indulge in my passion for the commercialization process on a daily basis. Whether it’s helping clients identify brand decision drivers, mapping the competitive landscape and innovation opportunities or optimizing products and positioning, it all comes down to tapping into the pulse of the consumer then developing strategy rooted in this “consumer voice”.
Over the past years, I’ve created a two-pronged approach to making the world a better place: I've spent about half of my time fulfilling my passion for the pharma and healthcare categories, and the other half creating delicious new foods and beverages. No one enjoys a sausage and french fry dinner more than I.
Previous to Egg, I was a senior leader for a consultancy that supported leading pharma, device and biotech firms with pipeline development, positioning and communication planning. I obtained my MBA at Xavier University and found both an undergraduate degree and a spouse at Miami University (Ohio).
When not at work you can find me attempting to fill the role of Super Dad with my two year old, newborn twins and a rowdy pup.