As a Senior Strategist, I’m lucky enough to have the opportunity to indulge in my passion for the commercialization process on a daily basis. Whether it’s helping clients identify brand decision drivers, mapping the competitive landscape and innovation opportunities or optimizing products and positioning, it all comes down to tapping into the pulse of the consumer then developing strategy rooted in this “consumer voice”.
Currently, I’m helping a global snack powerhouse bring to life a marketing icon, shaping launch strategy and product optimization for an all-American brand seeking to stretch into new distribution channels, and discovering innovation opportunities for a worldwide institution whose mission it is to make life better for all of us.
Previous to Egg, I was a senior leader for a consultancy that supported leading pharma, device and biotech firms with pipeline development, positioning and communication planning. I obtained my MBA at Xavier University and found both an undergraduate degree and a future spouse at Miami University (Ohio).
When not at Egg you can find me attempting to fill the role of Super-dad. With a two year old, newborn twins and a rowdy pup there’s a lot of dancing (daughter), burping (twins) and walking (dog) needed.
