As a Strategist in the Chicago office, I'm on a quest to help our clients find answers to the BIG questions they have regarding their brand by engaging with their consumer target everyday. With a depth of experience in both innovative and traditional research methodologies, my mission is to have meaningful conversations with consumers to better understand their behavior and identify new opportunities for brands to explore.
Currently, I'm working on identifying a new consumer target for a paint brand and helping one of the world's biggest brewers identify and get inspiration from oncoming trends in order to fill an innovation pipeline for the years ahead.
Previous to Egg Strategy, I spent 7 years working in Chicago ad agencies managing the consumer driven advertising of some of America's most iconic brands.
Outside of Egg, you can find me at one of Chicago's great indie-owned coffee shops in search for the perfect latte.
