Born into a family of artists, I was fortunate enough to inherit the Richter creative gene. But I'm not an artist, actor or musician – instead, I use my creativity to uncover insights, fuel ideas, and articulate creative solutions to unlock potential for brands big and small.
For me, the most exciting part of my job is a good brainstorm- where ideas are born. Cultivating the conditions for creativity- the right stimulus, the right questions, the right people- is not an easy task. But when momentum builds and people start riffing on each other’s ideas, it’s a total high.
Prior to Egg, I was a Strategic Planner at Draftfcb, most recently working on Valspar and Ortho Tri-Cyclen Lo. I came into the marketing world with a degree in journalism and psychology from Northwestern. To my surprise, this armed me with a solid foundation for consumer research and insight mining.
When I’m not at Egg or on the road, you can find me if you look up and scan the mountains- hiking, skiing and hopefully one day, rock climbing.
