As one of the longest-tenured Eggs, I've had the pleasure of working across many diverse industries in a decade’s worth of ethnographies, focus groups, online chats, and even casino intercepts. I’ve seen dramatic differences working with categories such as beverage, alcohol, beauty, tourism and entertainment, to those with more delayed gratification such as health & wellness, snacking, healthcare, and pharmaceutical drugs. Regardless of the industry, what strengthens our work is the richness we uncover by digging into the consumer truths that influence what motivates and inspires people to act in the ways they do.
Along with the aforementioned, I train Consumer Insight skills and standards to Egg’s junior staff while also learning a thing or two myself (like what music I should be downloading).
I left New Jersey and graduated from the University of Colorado in Boulder. I've made a home with my husband and two young daughters here in Colorado’s amazing outdoor playground. I often remind myself that sometimes it’s okay to hike through malls and that shopping at Cherry Creek is also a wonderful part of nature!