As one of the longest-tenured Eggs, I have had the pleasure of working across many diverse industries in a decade’s worth of ethnographies, focus groups, online chats, and even casino intercepts! I’ve seen dramatic differences in working with “pleasure principle” categories such as beverage alcohol, beauty, and tourism/entertainment, to those categories with more delayed gratification such as health/wellness snacking, healthcare, and pharmaceutical drugs. Regardless of the industry, what binds our work in these fields is the richness we uncover as we dig into the consumer truths that influence what motivates and inspires people to act in the ways they do. At the same time, I spend time training consumer insight skills and standards to Egg’s junior staff, while learning a thing or two, myself, about what music I should be downloading. I left New Jersey to attend, and later graduate from, University of Colorado –Boulder, and have made a home with my husband and young daugher in Colorado’s amazing outdoor playground. I often do remind myself that… sometimes it’s OK to hike through a mall and that hitting the shops at Cherry Creek is also a wonderful part of nature!
