As an Associate Design Strategist and resident Video Editor at Egg, I seek out and create personal and relevant stimulus for qualified respondents so we might best understand their needs. From the fodder we get from these inquisitions (like online journals, video confessionals, and shop-a-longs), I help relate their stories through creative deliverables that bring insights into vivid detail. I am currently working to uncover how patients deal and cope with a debilitating mental illness. By recording their life and progress in both video and journal form, we are exposing their hopes, dreams, and needs to inform development of more sensitive, relevant and effective marketing. I am also a key player in our innovation work. At our Hatcheries, I help mine talent to push groups beyond current expectations of what’s possible, and open up fresh areas of inspiration. When not at Egg, I am either formulating a new Southwestern soup recipe or determining which holiday motif can be best molded from the Rice Krispy Treat.
