As a Senior Strategist, unlocking brand opportunities by pinpointing relevant emotional triggers makes each day an exciting and challenging journey.
I've spent my recent days diving into the world of packaged goods, from exploring in-the-moment consumer snapshots to managing online communities and beyond.
An Austin native, I graduated from the University of Missouri with degrees in Strategic Communication and Business Marketing. I first discovered the power of consumer research and strategic insights as an Account Planner for Mojo Ad.
When not at Egg, you can find me training in the pool, dishing up another round of authentic Tex-Mex or teaching children and adults alike how to spell Minzenmayer via song.