As a Director with Egg Strategy, I am passionate about listening to consumers. My passion is digging in to human needs & desires, and then figuring out how to turn those into tangible innovation and branding strategies for my clients.
Over the last few years, I’ve been fortunate to lead a variety of exciting strategic projects spanning such varied industries as technology, consumer packaged goods and health & wellness. I’ve also led many of our international projects, trekking across the globe for companies like Mondelez, The Clorox Company and Lenovo.
Prior to joining Egg, I worked for The Boston Consulting Group, where I helped a variety of clients develop consumer-inspired strategies for brand growth and innovation. I earned my MBA from The Kellogg School of Management, and am fluent in Portuguese & French, and speak conversational Spanish.
A native of Montreal, Canada, I now call The Windy City my home and I love it here, despite the fact that I have somehow (thankfully) never tasted a real Chicago hot dog, (hello, ketchup please)!