As a Senior Strategist in our Chicago office, my passion is listening to consumers, then turning their wants and needs into tangible branding and innovation strategies. During my time here, I’ve been fortunate to work on a variety of exciting projects with amazing clients. I helped a large CPG company create and brand an entirely new snack food in the mind-body-spirit space, created a revolutionary new positioning for a Fortune 500 CPG company’s multi-channel CRM program, and helped a spirits company define discrete need states against which its portfolio of brands can innovate.
Prior to joining Egg Strategy, I worked for The Boston Consulting Group, where I helped a variety of clients, big and small, develop consumer-inspired strategies for brand growth and innovation. I earned my MBA from The Kellogg School of Management, and am fluent in Portuguese & French.
A native of Montreal, Canada, I now call The Windy City my home… despite the fact that I still don’t know which team plays which sport, and have (thankfully) never tasted a real Chicago hot dog!
