I joined Egg’s Boulder office in 2009, bringing a combination of research and brand planning expertise to a number of client initiatives in my role as Strategist. In my time at Egg, I’ve helped global executives of a world-leading company build stronger engagement with youth, and have had many intimate, emotional conversations with patients suffering from chronic diseases in order to develop strategic communication and product development for nutrition and pharmaceutical companies.
Currently, I’m deep into qualitative output and quantitative data sets to not only understand nuanced consumer needs, motivations and emotions of the spirits category but to develop strategic positioning and innovation strategies at the brand and category portfolio levels. Prior to Egg, I was an integral leader in the planning departments at advertising agencies in Denver, as well as my home state of Montana, leading key accounts in the ski and tourism, health care and telecom industries. I earned bachelor’s degrees in both Business Marketing and Spanish, studied International Strategic Management in Lithuania and have launched my own company.
