As a Senior Director, I’ve worked with global executives to build stronger engagement with youth across a Fortune 500 brand portfolio, and have had many intimate, emotional conversations with patients suffering from chronic diseases to develop strategic communication and product development for nutrition and pharmaceutical companies. I’ve also worked deeply with Egg’s comprehensive Needographic segmentation methodology, identifying nuanced consumer needs and emotions of the spirits category and developing positioning and innovation strategies at the brand and category levels.
Prior to joining Egg in 2009, I led strategic efforts for key accounts in the ski and tourism, health care and telecom industries in advertising agencies in Denver and Montana. I earned Bachelor’s degrees in both Business Marketing and Spanish, studied International Strategic Management in Lithuania and have launched my own company.
When not at Egg, you can usually find me expending my energy by traveling, snowboarding, running, playing soccer, and chasing after our young daughter.