As the Innovation Strategy Director at Egg, I look for ways that “Social Intelligence” can boost our research and insight efforts for every client, every project. The real-time, dynamic discovery that social brings to the mix makes our insights even more future-focused, allowing our clients to anticipate what’s next and take proactive steps to surpass consumer expectations.
Beyond consumer research, we’re continually expanding our social and digital expertise, platforms and applications to bring the richest experience possible to everyone that interacts with Egg. We’re proud of the innovative footprint we’ve made and excited for what’s to come!
Prior to Egg, I spent the first decade of my career in both brand and media planning at several advertising agencies in Texas (hence my accent – born and raised!). In recent years I earned my social credentials while growing the Consumer Insights & Strategy division of J.D. Power and Associates. After hours I’m usually bouncing between a myriad of sports, chasing around my young daughter alongside my better half or exploring the endless shelves of the wonderful Boulder Bookstore.