As a Director, I derive my passion from understanding the consumer inside and out, identifying the role a brand can meaningfully play in their life. There’s nothing I love more than spending time with real people to help clients do just that, whether digging into a Baby Boomer’s pantry, rifling through a Savvy Shopper’s closet, or even sneaking a peak into a Millennial’s underwear drawer. Currently, I’m immersed in a sweet snacking innovation project, which is a great project for Egg’s resident "Junk Foodie.”
Previous to Egg, I worked at an agency with a focus on marketing to women, where I spearheaded research and thought leadership projects to understand the changing faces and lives of female consumers. I’ve also had my share of “character-building” jobs along the way – like hotel housekeeping and serving as a lounge girl at a Dublin pub.
When not on the job, you’ll find this Chicago native learning my way around North Carolina, hanging out with a couple kids, a couple cats, a couple dogs, some fish, some bees, and even some pet chickens, and (perhaps ironically) seeking out the best fried chicken the South has to offer.