I was thrown into the deep end of brand strategy when I joined Egg Strategy’s Chicago Office. Since starting in 2008 as a project coordinator, I’ve worked in a variety of product categories (everything from beer to hair dryers), supporting and conducting fieldwork activities for the Chicago Office, assisting the development of innovation pipelines and helping with creation and delivery of client projects. If you find me staring at your Smartphone, it’s only because I spent the last year developing Over the Shoulder, our digital ethnographic research tool for the iPhone. I graduated with honors from Case Western Reserve University in Cleveland, OH with a Bachelor’s Degree in English and Theater Arts. Still active in theater, I now enjoy incorporating my creative background into my work at Egg.
