As one of the founding partners of Egg, I spend my days finding new ways to make our clients grow - with deep new insight, strategic new products, or through a new understanding of key targets. My passion for our work is all-encompassing – it takes me hours to go through stores, mentally documenting brand moves of every kind!
Some of my most heartfelt recent challenges have been to speak to women beyond “middle age” in the midst of life re-orientations; to understand the needs of parents dealing with a child’s debilitating disease; and to re-innovate, from a "passionista" viewpoint, a classic chocolate lover’s brand.
Prior to founding Egg, I spent 25 years on the client side, leading major global marketing and innovation initiatives for companies including Kellogg's, ConAgra, Bristol-Myers Squibb, and Diageo and loving every minute of it! I earned a BFA degree from The University of Illinois and an MBA from Northwestern’s Kellogg Graduate School of Management.
When not at Egg you can find me with my nose in a book, collecting art, or hunting for my next pair of cool “specs”.