As a Senior Strategist at Egg, I love diving into projects that touch on all of our disciplines - consumer insights, brand strategy, and innovation. I'm most passionate about the intersection between consumer behavior and business strategy. I love discovering and analyzing emerging business models that employ technology, curation and customer service to disrupt marketplaces and succeed.
I'm currently working on a project to better understand how to activate brand loyalists to invite prospective shoppers into a new retail experience, and just wrapped up a study looking at ways to engage Millenials in community service and experience self-discovery in the process.
Previous to Egg, I worked to create and build new companies in the finance, design and retail industries. I have an MBA from Harvard Business School and did my undergrad work at Williams College (where I also played lacrosse - go Ephs!).
I just had my first baby this year and love being a new mom. I'm an East Coast native but have come to adore living in Boulder, and feel tremendously fortunate to be able to do what I love in such a beautiful place.
