As a Director at Egg, I love diving into projects that touch on all of our disciplines - consumer insights, brand strategy, and innovation. I'm most passionate about the intersection between consumer behavior and business strategy. I love discovering and analyzing emerging business models that employ technology, curation and customer service to disrupt marketplaces and succeed. I'm currently working on a project to better understand how to activate shoppers in a new retail experience, and just wrapped up a study looking at ways to engage Millenials in community service and experience self-discovery in the process.
Previous to Egg, I worked to create and build new companies in the finance, design and retail industries. I have an MBA from Harvard Business School and did my undergrad “work” at Williams College (where I also played lacrosse - go Ephs!). I'm an East Coast native but have come to adore living in Boulder with my amazing husband and extremely sweet 2 year old son, and feel tremendously fortunate to be able to do what I love in such a beautiful place.
