As an Executive Director at Egg Strategy, I devote my passion and energy to finding the right consumer insights, strategic solutions and product innovation platforms that are going to take my clients’ businesses and brands to the next level.In another life, I imagine myself as a detective because I see the work I do as a wonderful mystery in which I am always searching to find that final piece of the strategic puzzle that turns the key and opens the door to exciting new opportunities for brands.
Prior to joining Egg, I have channeled my love of strategy and research into finding brand ideas that brought new audiences to brands such as Cadillac, Walgreens and Crest. In my strategic planning leadership roles for several national and international consulting firms and ad agencies, I have headed up significant portfolios of business for Procter and Gamble in Italy, Duracell in the UK and Warner Lambert in Canada. I have also been a pioneer in the field of marketing to women and launched new branding models that create whole brain branding relationships. When I am not behind my desk, I’m likely to be found scribbling down strategy and innovation ideas on napkins!As for the leisure moments, you’ll find me riding horses in the mountains, walking our four insane Boston terriers, and trying to stay young and hip enough to pass muster with my 12 year old daughter.
