Intrigued by human psychology and the mind, I have become fascinated with unlocking consumer insights and exploring the strategic underpinnings of what makes a person tick. My interest in human behavior has left me with a strong desire to explore the emotional and functional aspects of brands, and to develop stronger associations of these brands with people’s lives.
Prior to my start as an Associate Strategist, I was given the opportunity to work in new product innovation for a global fast-food chain and a national grocery store. And following my interest in athletics, I researched the space around Millennial Women’s Health and Wellness.
When not studying or working at Egg, you will find me out running, hiking, people watching, or trying to recover my long gone lacrosse talents as a former Division I player.