Intrigued by human psychology and the mind, I have become fascinated with unlocking consumer insights and exploring the strategic underpinnings of what makes a person tick. My interest in human behavior has left me with a strong desire to explore the emotional and functional aspects of brands, and to develop stronger associations of these brands with people’s lives.
Throughout my time here at Egg, I have been given the opportunity to work across various brands and industries -- including a deep dive into the pharmaceutical, fashion and spirits space. And following my interest in the "foodie" world, I researched the world of "Better For You" snacks for a national food corporation.
When not at my desk, you will find me out running, hiking, camping in the beautiful Colorado sunshine or trying to recover my long gone lacrosse talents as a former Division I player.