As a Strategist at Egg Strategy, I have the privilege of interacting with projects from start to finish. From supporting fieldwork activities, to gathering the insights, to developing strategies, I’m able to truly immerse myself in all facets of a project. As a self-proclaimed ‘lifetime student’, the real joy for me is learning about the different industries, brands and consumers we work with just in the course of a single month…or week! Currently I’m helping to reposition a major brand within the packaged meats category, understanding how to cultivate retail credit card loyalty for a major credit card company and developing new innovation ideas for a major beer brand. Previous to Egg, I worked for a brand strategy and innovation consulting firm as well as an international design agency. I received my undergraduate degree from Miami University of Ohio where I focused on Marketing and Entrepreneurship and I received my MBA from Xavier University where I had a special concentration in Marketing. When I’m not at Egg, you can find me with my husband and two four-legged children. Whether we are rock climbing, training for a triathlon or playing flag football, one thing is for certain… we are not sitting still!
